Custom Real Estate Website with Lead Automation

Built a conversion-led real estate website with IDX integration, SEO landing pages, and CRM automation to scale property inquiries.

ClientKeyStone Realty Group

DateJanuary 2025

IndustryReal estate / Brokerage

ServiceCustom website (IDX) + local SEO + CRM automation

IDX, neighborhood SEO, and instant lead routing to agents

IDX listings and neighborhood pages were thin, causing duplicate and near-duplicate risks at scale.
Leads arrived in multiple inboxes; response SLAs were inconsistent, wasting paid and organic spend.
The brand had strong offline reputation but low authority for long-tail “homes for sale near …” terms.

A listing architecture with clear canonical rules, saved searches, and unique neighborhood editorial content.
Lead forms with property context, UTM, and real-time round-robin to the right team with SMS alerts.
Ongoing on-page templates for schools, commutes, and market stats with data freshness discipline.

Local SEO + IA:Neighborhood and intent mapping; competitor SERP for hyperlocal head terms.

Property UX:Map-first search, open house modules, and agent match CTAs on PDP.

Build & IDX:Integration, lead capture, and CRM + dialer handoff.

Automation & QA:Fallback routing, after-hours mode, and spam filtering tuned.

Saved searches, instant alerts, and re-engagement drips (email/SMS with consent and quiet hours).
Custom neighborhood guides with long-form E-E-A-T: schools, price trends, and commute.
IDX with SEO-safe duplicate handling and consistent listing schema on eligible pages.
CRO: sticky CTA, agent credibility blocks, and trust badges above the lead fold on mobile.

Qualified leads+64%

Cost per lead−28%

Median first response2.4 min

Map pack visibility (tracked)+17%