Custom E-Commerce Website for Fashion Brand Growth
Developed a custom e-commerce website with advanced filtering, technical SEO, and CRO-focused product pages to improve discoverability and sales.
ClientVerve Apparel
DateJuly 2025
IndustryFashion e-commerce
ServiceCustom e-commerce website (headless-style front end)
E-commerce: catalog, search, and conversion optimization
The Challenge:
- The brand outgrew a template store: faceted filters conflicted with SEO (duplicate and thin pages).
- Product copy and imagery were inconsistent, hurting both rankings and on-site trust.
- High cart abandonment on mobile checkout and long shipping clarity gaps.
Our Approach:
- Custom PLP/PDP templates with canonical + facet rules, and crawlable filters where valuable.
- CRO: sticky ATC, size guides, urgency modules tested against brand tone; shipping transparency above the fold.
- Technical SEO: XML sitemaps, pagination strategy, and Product schema for eligible SKUs.
The Challenge:
Commerce discovery:Collection strategy, faceting rules, and CRO baseline from analytics.
UI & content:Reusable product storytelling blocks, brand guidelines, and UGC surface.
Custom build:Storefront, cart, and promos; integration with OMS and tax/shipping services.
CRO + SEO QA:A/Bs on PDP, Search Console coverage checks, and checkout error monitoring.
Key Features Delivered:
- Filter architecture that supports SEO: controlled parameters, noindex where needed, and clean canonicals.
- Dynamic promos, bundles, and back-in-stock alerts to lift AOV and repeat purchase rate.
- Image optimization, responsive art direction, and preconnect for key commerce APIs.
- One-page and multi-step checkout experiments; Apple Pay and wallet buttons where applicable.
The Results:
Online revenue (YoY)+52%
Cart abandonment−27%
Organic product sessions+36%
AOV+12%