Mobile App Development for On-Demand Retail
Built a scalable iOS and Android mobile app with real-time tracking, secure payments, and app store optimization to drive new customer acquisition.
ClientQuickshelf Retail
DateAugust 2025
IndustryRetail / On-demand
ServiceMobile app development (iOS & Android) & ASO
iOS, Android, payments, and live order tracking
The Challenge:
- Checkout drop-off on mobile web was high; the brand needed a first-class app experience to compete on convenience.
- Fraud and payment failures in peak hours required resilient gateways and idempotent order APIs.
- App Store and Play discoverability was weak: keywords, screenshots, and ratings needed a coordinated ASO plan.
Our Approach:
- Product-led UX for browse, add-to-bag, and re-order; push notifications for status and promos (opt-in).
- Hardened checkout with 3DS where needed, local payment methods, and offline-tolerant state handling.
- ASO: keyword research, A/B on listing assets, in-app review prompts, and store performance analytics.
The Challenge:
Product & analytics:Funnels, retention goals, and event taxonomy for product analytics.
App UX:Design system for iOS and Material patterns; dark mode and accessibility review.
Build & integrate:Scalable app shell, secure auth, and commerce APIs with real-time order updates.
QA & ASO:Device farm coverage, store listings, and staged rollout for risk control.
Key Features Delivered:
- Push notifications, deep links, and universal links to recover abandoned carts and drive return visits.
- Real-time order tracking map and ETA, with driver handoff and customer support shortcuts.
- Fraud rules, payment retries, and idempotent order placement for reliability during traffic spikes.
- App store listings localized for two regions with A/B’d screenshots and value-led copy.
The Results:
Installs (6 mo)120k+
Checkout conversion+39%
4★+ rating (weighted)4.6
ASO: category rankTop 15