Enterprise Custom Website for Logistics Automation
Engineered a custom website platform with API integrations, SEO-friendly architecture, and multilingual support for global B2B expansion.
ClientHarborline Logistics
DateApril 2025
IndustryLogistics / Enterprise
ServiceCustom B2B website + integrations
Global site, APIs, and localized go-to-market pages
The Challenge:
- Sales relied on static PDFs; the web did not reflect live integrations with TMS, WMS, and carrier systems.
- Global buyers needed market-specific proof and languages without fragmenting the brand or SEO value.
- Gated content and demo requests were misaligned to territories, so SLAs and routing were inconsistent.
Our Approach:
- A modular B2B narrative: industries, use cases, integrations, and RFP-friendly security pages.
- i18n-ready routing, hreflang patterns, and translation workflow that keeps metadata unique per locale.
- Leads with territory routing, MQL scoring from form answers, and CRM handoff with UTM and campaign IDs.
The Challenge:
Discovery:Stakeholder interviews, integration inventory, and SEO for enterprise keywords.
Design system:Enterprise UI kit, diagram-led storytelling, and accessible contrast.
Build + APIs:SSG/SSR hybrid, CMS head for editors, and dynamic integration blocks.
Go-live:Indexation checks, analytics QA, and ABM page QA per region.
Key Features Delivered:
- Integration catalog with real-time status pages and case evidence by vertical.
- Partner portal teaser with gated whitepapers and event-driven nurture hooks.
- Server-side i18n with hreflang, localized OG images, and sitemap per locale.
- Strong technical foundation: sitemap, robots, and crawl budget aligned to high-value folders.
The Results:
Inbound MQLs+47%
Avg. session time2.2x
Localized landing coverage12 markets
Crawl errors (post-migration)↓ 92%