Custom Website Development for a B2B SaaS Brand
Delivered a high-performance custom website with SEO architecture, conversion-focused landing pages, and technical optimization to increase qualified demo requests.
ClientApexStream Analytics
DateOctober 2025
IndustryB2B SaaS / Data
ServiceCustom website development & SEO
B2B SaaS marketing site, SEO, and lead capture
The Challenge:
- The legacy site had slow Core Web Vitals, thin service pages, and no clear path from organic traffic to qualified demos.
- Content was duplicated or competing internally, which diluted rankings for high-intent keywords like “enterprise analytics” and “pricing”.
- The sales team needed localized landing pages for two regions without duplicating the entire build.
Our Approach:
- Mapped the buyer journey and restructured the IA around problems, solutions, and proof (case studies, security, pricing).
- Implemented server-rendered pages, semantic HTML, JSON-LD, and a scalable URL pattern for long-tail SEO pages.
- Added conversion design: product tours, social proof, and a demo funnel with CRM integration and event tracking.
The Challenge:
Discovery & SEO spec:Keyword clusters, sitemap, and CTA strategy aligned to pipeline goals.
UX & UI:Design system, landing templates, and responsive components for all breakpoints.
Engineering:Fast, accessible front end with performant third-party load for analytics and chat.
Measure & refine:A/B on hero and demo CTAs; search console and conversion reporting.
Key Features Delivered:
- Programmatic SEO for solution and industry pages with unique metadata and OG tags per template.
- Resource hub and glossary content designed for informational queries and internal linking.
- Enterprise-grade contact and demo flows with UTM capture and server-side form handling.
- Lighthouse-optimized media, image sizing, and lazy loading for LCP and CLS targets.
The Results:
Qualified demo requests+68% organic
Time to first launch8 weeks
Indexed pages (high quality)120+
CWV: good URLs94%+